WooCommerce is an ecommerce store plugin for the highly popular WordPress CMS. Launched in 2011, it now runs on over 3 million websites around the world. WooCommerce distinguishes itself from Ecommerce SaaS platforms such as Shopify and Bigcommerce in 2 key ways: it’s free and it’s unrestricted (i.e. highly customizable). WooCommerce merchants come in all sizes, but are mostly SMB and Mid Market. With its relatively low cost (just pay to host) and large number of websites, targeting WooCommerce merchants is very appealing for Ecommerce SaaS companies, Digital Marketing Agencies, and Web Developers. But how do you find websites running on WooCommerce?
In this article, we’ll highlight 3 ways to find websites running WooCommerce:
Option #1 – WooCommerce Customer Showcase
The WooCommerce Customer Showcase webpage is a terrific source for finding some WooCommerce merchants.
Pros:
- Accuracy – you can be highly confident that these websites are running WooCommerce
- Simplicity – basic filters make it easy to find websites in a particular industry or country
- Free – there is no cost. Who doesn’t like that?
Cons:
- Selection is limited – there aren’t a lot of WooCommerce websites listed
- Not portable – No way to export the results to CSV or to your CRM for prospecting
- Missing data – No additional information about these websites (ex. additional apps or technologies they are running, number of employees, estimated revenue, etc.)
Option #2 – BuiltWith
BuiltWith has long been a source for many Full Service Agencies and Ecommerce Sales and Marketing teams to find technographic data.
Pros:
- Large selection – BuiltWith claims to have data on over 673 million websites
- Portable – BuiltWith offers multiple options to export website data from CSV Export to native integrations with popular CRM and Marketing applications
- Data Rich – BuiltWith provides both Technographic and Firmographic data
Cons:
- Poor accuracy – unfortunately, many BuiltWith users know that its accuracy leaves much to be desired. Oftentimes, websites are identified with incorrect technology or old technology which is no longer running on the website. This can have a serious negative impact on Sales & Marketing campaigns.
- Expensive – while BuiltWith has a large database, it’s not cheap to access it. Prices start at $295 per month and are limited in the number of technologies you can search for and users that can access its application.
- Search & Export is limited – are you looking for a way to search for websites running multiple technologies (ex. WooCommerce and Mailchimp)? You won’t find that capability with BuiltWith.
Option #3 – Datalix
Datalix is an emerging player in the Technographic space and provides features and functions for all Go To Market teams from Sales to Marketing to Partnerships and Customer Success.
Pros:
- Accuracy – Datalix prides itself on our accuracy. Not only do our Data Engineers meticulously fine tuning our detection algorithms, but we also refresh our entire database every month
- Large selection – Datalix has over 1 million websites in its database and is growing daily
- Data Rich – Datalix provides technographic data on over 200 Ecommerce SaaS applications as well as Firmographic data like Country, Employee Size, Industry and Revenue
- Advanced Query capability – Datalix provides the ability to create complex technographic searches (ex. show me websites running WooCommerce + Klaviyo + Attentive)
- Portable – Export website results to CSV or push them directly to Salesforce CRM (as new records or updating existing records)
- Price – Datalix is very cost effective. Our plans start at $50 per month and do not restrict users to a limited number of users or technologies
Cons:
- New – since we’re new to the market, many companies have not heard of Datalix before, so building customer trust and loyalty will take time (but we’re up for the challenge!)
- Limited integrations – we currently only offer native integration to Salesforce CRM. While we work on offering additional integrations, we ask our customers to leverage our CSV Export feature in the meantime
Identifying Ecommerce websites running on WooCommerce is important for Ecommerce Saas companies, Digital Marketing Agencies, and Web Developers. Whether it’s to identify merchants who fit their Ideal Customer Profile (ICP), improve their outbound messaging, or find Technology Partners to work with, these companies can utilize any of the above options to help them with this request. If you decide to use Datalix, check out Free Trial and reach out to us via email or Live Chat with any questions. We’d be happy to help you out.
